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The openness of online journals is no longer a binary condition based on "yes" or "no" direct assessment. It relies on a spectrum of conditions that, when achieved, may reveal or give an idea of the openness level of a journal or article. A fully open journal, if not accessible, won't be used by human beings. Being accessible and inclusive is not a favour or bona fide demonstration either – it is strategic. Hence, openness and inclusiveness are closely related to user experience (UX) since both aim to act not like a set of technical guidelines or legal rules to achieve, but provide users with the ability to use, share, and/or distribute content from online platforms.