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Building trust in scholarly communications, within the research community and beyond, depends in part one the reliability of connections between people (researchers), places (research organizations), and things (outputs and activities). ORCID’s vision is a world where all who participate in research, scholarship, and innovation are uniquely identified and connected with their works and affiliations across disciplines, borders, and time. But this can only happen if the systems that integrate with ORCID - grant applications, manuscript submissions, research information management, repositories, and more - do so in a trusted and trustworthy way, which means, at a minimum, requiring researchers to validate their ORCID iD through an authentication process.With Open Journal Systems (OJS) 3.0 now among the 350+ systems that have fully integrated ORCID, this session will cover best practices for ORCID integrations and outreach. We will discuss why organizations (publishers, associations, funders, universities, and more) should create trusted connections between researchers and their activities and outputs, what a good ORCID integration looks like, how to educate researchers about the value of getting and using an ORCID iD, and the importance of a community-led approach to implementing ORCID. The panel discussion will focus on sample integrations and outreach campaigns in several workflows, including books and journals publishing and research information management. Use cases will include OJS and VIVO, as well as the newly founded ORCID Canadian consortium, and the panel will show how a community-led approach benefits researchers, their organizations, and the wider community alike.