Institutions, publishers and researchers are facing increasing pressures from the communities they serve to demonstrate the influence and engagement their research is achieving beyond academia. Alternative metrics, or ‘altmetrics’, are becoming an increasingly widespread tool for gathering this insight, and in this lightening talk we'll cover the key points of how those involved in the scholarly process can benefit from understanding and monitoring the broader conversation surrounding their research outputs.

We'll show how the application of Altmetric data can help realise overarching organizational goals, and how researchers, publishers, funders and institutions across the US and Canada are already putting these methods into practice as part of their existing workflows.